Writing A Powerful Product Review

Writing a product review aims to show how a certain product works for the consumers’ needs. It is important for people to know exactly about the nature of a particular item they are going to use. The consumers should be aware of the pros and cons before decision is done. Thus, by proving an information-rich review article, you are helping them to reach a certain level of understanding.

There are certain rules to follow when writing an objective and non-promotional review. It is significant that the review article should not be sales-pitching. Instead, it has to appear as a credible source of information. Otherwise, your article is badly written and the consumers may not like it.

Source: Google.com

Aspects To Know And Understand When Writing A Review

• A product review is far different from a sales letter. A sales letter deeply venerates the beneficial points of the product in a promotional manner, but a review is not going this way. It must be written in an informative approach.

• A product review is informative, giving specific information and value about the product. This is very important to follow. A review about a specific product should be rich in details and facts. The details and facts must be empirically observed and objectively comprehended. If you are not using the product yet, you can somehow read first-hand contents about it from the consumers.

• A product review should be reasonable and unprejudiced. Putting pros and cons is a must. To write only the benefits will make the content to sound like a sales letter, invoking the readers to purchase the product. Every review should not be overconfident in telling the readers about the benefits they can get from using it. Rather, every article should look like a justifiable basis of purchase. Therefore, people should know about pros and cons.

• A nice review article can help the online marketers promote their affiliate sales, but avoid being a direct salesman. The idea about “affiliate sales” must not over-twist the informative approach of the content to be published on the web. The implication is that the written review article should not be written in an over-promotional tone.

There are particular points to consider when writing a product review that is not overly promotional.

• Focus on the purpose of the product
• Cite the pros and cons
• Emphasize features and benefits
• Disclose the quality and value
• Talk about service features (i.e. product delivery)
• Cite personal experiences (only if you are using it)
• Mention the price and justify whether it is reasonable or not

You have to also understand that a nice product review may be allowed to have a call-to-action message (i.e. Click Here to buy…) once or twice in the article, depending on the number of words.

Suggested Powerful Product Review Format

• Title

It must not be more than 70 characters and must be keyword-based, like (Product Name +) Review: Catching Phrase! The tile should be catching the attention of the readers. It’s like writing a news article headline, wherein the moment the readers read the title, they are ignited to read completely the entire story.

• Introduction

The introduction must contain the general idea why you are writing the review article. This is where a particular situation is being discussed. The purpose of your review should be expounded here. Every review article should follow the inverted pyramid style of writing, where the introduction contains the general idea of the entire content. A powerful introduction should have a maximum of 2 paragraphs only.

• Description of the Product

(Optional: This part may contain a video about the product being reviewed.) The description will come right after the introduction, where the general overview of the product is initially explained. In this part, it is important to explain further the features of the product. This is where the product itself is explained deeply, specifically its descriptive characteristics. This may contain a maximum of 100 words.

• Benefits of the Products

This part is where the explanation on how the product works should be placed. This is important because this may lead to people’s clearer understanding on how the item may help them and why they may have to purchase it. You have to be honest in this part. Don’t put false claims, as it may disrupt your review’s credibility. Citing the benefits can be done in a bulleting approach. However, there should be a connecting statement to be written at the onset of this review part. The optional call-to-action message can be put here.

• Tech The Readers How To Use The Product Being Reviewed

This is to make things clear about the product being reviewed. You must teach the readers how to use it. It is a must that people, in advance, know about the product’s proper application or usage. This can be done by itemizing the specific steps (steps 1, 2, 3…).

• Pros and Cons

Again, the purpose of review writing is not just to convince your readers that the product being reviewed is amazingly beneficial. The purpose of the review is to cite things fairly, so that the decision to be made will be based on the readers’ understanding. It is thus important that you have to mention both pros and cons, so that the readers may really understand of whether or not the product itself is vital for them. This can be written in bullets.

• Tell The Readers About Product’s Legitimacy In The Market

The purpose of this part is to allow your readers to know that the product is not a scam. So, you have to tell them that it is legit and authentic in the market. Justifying its authenticity and legitimacy can help them a lot. It must contain 30 to 50 words.

• Rate The Review Based On Personal Testimonials

Here, you have to provide your own rating of the product based on what you have read and known so far. You can also support your review’s credibility using other people’s factual revelations (or the consumer’s personal reviews). It may contain 2 short paragraphs.

• Availability Of The Product And Price

In this context, you have to tell your readers where to find the product (i.e. Amazon webpage or official website). Then, you can explain the steps on how to purchase it. Lastly, don’t forget to mention the price of the product for the readers’ cognizance. Another call-to-action message can be written in this part.

A powerful product review may contain 500 to 1000 words. With this number of words, the aspects cited above should be the bases in writing. Otherwise, your review article may not be good and impacting enough for the online searchers or readers. To reiterate eventually, people may read your review just to have the needed information and facts for the right decision to be done.